20 years ago, Philipp Plein began to make a name for himself in the world of fashion. The designer started off with his blinged out, hip-hop inspired clothing, and now he is making his entry into the world of fragrances. Plein had always planned on making fragrances a part of his company, and has he works on expanding his multi-million dollar business, his fragrance launch comes at the perfect time.

“I am someone who dreams and has faith in life,” Plein said in a statement. “Years ago, I dreamed of launching a perfume, I just wanted to wait for the right moment and find the right partners. Philipp Plein exists for one reason: we are born for change. It is thanks to this spirit of innovation that this dream becomes reality. My first perfume creation has nothing to do with what already exists. From now on, this industry will never be the same again.”

“The skull– the strongest statement of living life to the fullest now appears as THE $KULL– eternity in a bottle” says Plein. “Provocative, irreverent, embodying non-conformity and free-thinking, this perfume is an exclusive bespoke art object that draws the very best from the worlds of fragrances and design. It is superlative and immoderate, it exudes perfection down to the smallest details.”

With an dark, woodsy qualities, this ultra-rich fragrance leaves a noticeable signature on the skin that’s practically addictive.

Priced at $445 USD, THE $KULL Art Edition will initially be exclusively available at Philipp Plein selected boutiques and e-commerce in Europe and United States, followed by its worldwide debut in January 2020.

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